Some of you might already have heard, but we’re thrilled to announce that Bybit has signed three separate sponsorship deals with esports teams Astralis, Alliance and NAVI.
The first sponsorship deal was inked with NAVI (Natus Vincere) announced on Aug. 18, marking our foray into the esports sphere.
Founded in 2009, NAVI is an esports organization based in Kyiv and has competed in games including Counter Strike, Dota 2 and League of Legends.
As a result of the multi-year partnership, the Bybit logo will feature on NAVI jerseys. We will also be collaborating on impact-driven projects such as charity initiatives and anti-bullying campaigns.
Astralis and Alliance were the second and third professional gaming organizations to sign sponsorship deals with Bybit on Aug. 23, 2021.
Astralis is a Danish e-sports organization founded in 2016, well-known in the esports community for its Counter-Strike: Global Offensive team.
Based in Sweden, Alliance was formed in 2013 and has teams in Dota 2, Fortnite and Call of Duty.
Apart from branding rights on Astralis and Alliance jerseys, twitch.tv screens and digital channels, Bybit will also be involved in planning player engagements and other campaigns and initiatives.
These partnerships will bring the esports and crypto communities even closer together, and fans can keep a lookout for future collaborations, such as at the upcoming World Series of Trading (WSOT) 2021.
The annual crypto trading competition organized by Bybit will see Astralis, Alliance and NAVI leading troops to compete for a prize pool of up to $7.5 million.